In 2025, the global market for NFL-branded merchandise reached $7.6 billion, and by 2030, that number is expected to increase to $15.9 billion.
NFL fans are passionate about their teams, and they are expected to demonstrate that passion through the purchase of more and more NFL-branded items. In addition, like everyone else, they are preparing to spend the summer on the lake, at sports fields and on road trips.
Everywhere they go, NFL fans will be packing a picnic.
Now, you can offer NFL-branded expanded polysterene (EPS) coolers in your retail locations. Your customers can promote and support their favorite team while enjoying the many benefits of EPS coolers:
Lightweight: EPS is 98% air, making it economical to transport to your location, as well as easy for the NFL fan to carry and pack.
High-Volume, Repeat Purchase: EPS coolers are generally used between one and five times, and consumers will be eager to replace their NFL coolers with a new one.
Reliable Temperature Protection: Food, drinks and even medications are protected from temperature fluctuations in an EPS cooler. Whether enjoying a couple of hours at a Little League game or a full day out on a boat, consumers can trust that their snacks and other items are safe.
Recyclable Materials: EPS foam densifies at a 90:1 ratio, allowing a full truckload of post-consumer EPS materials to be condensed to two or three pallets of polystyrene. This can be recycled into items such as insulating panels and surfboards.
EPS coolers are a nearly consumable product. The cooler gets loaded and used a few times during the summer, but tends to require replacing after several outings. It may have cracked due to an overpacked trunk, or it may get dirty after a weekend of camping or tailgating. It’s estimated that 70% of EPS coolers are single-use, providing an opportunity for retailers to keep selling the product.
For many consumers, the NFL cooler will represent a way to support their team at an affordable cost. EPS coolers are more economical than other types of insulated containers, and are often an impulse buy en route to a fun outdoor activity.
To learn more about the options available from Plastilite, where we have the exclusive license for NFL-branded EPS coolers, contact us today.