The NFL preseason isn’t just a warm-up or a practice for the season, and it’s not “games that don’t count.” From a business perspective, it’s the perfect time to experiment with new products and push in to relationship-building with fans.
Plastilite is your exclusive source of NFL-licensed EPS coolers, and here are a couple of good reasons why you may want to consider this for your retail business:
Fans Are All About Preseason, and The Reason May Be Different Than You Think: Preseason is different from the regular season because fans are motivated by completely different factors. Their main focus is access, not the outcome of the games.
For instance, during the preseason, fans are excited to check out the rookies and draft picks to see what they bring to the team. They also love watching battles over position and catching the momentum that comes from training camp.
It also doesn’t hurt that it’s a lower-cost experience that tends to be more accessible for families, giving them close proximity to coaches and players in a fun environment.
While some argue that the preseason doesn’t count, the tens thousands of tickets sold to preseason games indicate that it’s a valuable time for retailers.
There’s More to Preseason Than What Happens at the Stadium: Preseason fan engagement is more than just the ticketed games. It’s training camps, joint practices, fan festivals and more.
It also includes youth clinics, opportunities for fans to attend an open autograph session and Hall of Fame events. Teams also often attend community events, where they interact with fans and families.
These are all great places where an NFL cooler is the perfect addition to the preseason. Fans can support their teams while keeping snacks and drinks cold throughout the day.
It’s The Perfect Time to Try a Few New Products: Preseason is the NFL’s test lab, and it can be yours, too. It’s ideal for testing a few new products to see how fans will engage and enjoy them. If you’re considering adding NFL coolers to your product lineup, preseason might be the right time to try it!
Get ready for preseason and give your fans the NFL coolers they want! Contact us at Plastilite to learn more.